Ruebel Gear


Following years of travelling around the world as a pilot, our company founder Spencer Selhi decided there had to be a way to make packing and unpacking easier, and a better way to keep everything organized during his frequent overnight stops. 

While balancing flying and a growing family, Spencer brought together a team of designers and product specialists to help solve his problem. Following numerous rounds of prototyping and testing, our innovative carry-on was born.

Since then, we have worked hard to provide our community with proven and innovative ways to save time and effort throughout their journey. Today, we share new and time-tested tips for busy travellers, and strive to design and produce high-quality products to make your demanding life a little easier.