Ruebel Gear

About Us


Pain-Point Solved

Frustrated after decades of travelling around the world as a pilot, Ruebel was founded by Spencer Selhi in 2017 to re-think the necessary and time-consuming process known as packing and unpacking.

The specifications of the Ruebel carry-on were developed, engineered, tested, and refined to produce an innovative and compliant travel product - one which will permanently improve your travel experience. 

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The Only Carry-On You'll Ever Need